5 Tips for Optimizing Your Google My Business Listing for Local SEO by Mel Beasley

If you’re looking to dominate your local market, optimizing your Google My Business listing is essential. This will help your business show up in relevant search results for people looking for businesses in their area. In this article, we’ll cover five tips for optimizing your Google My Business listing for local SEO!

1. Get the correct name and address!

The first step in optimizing your Google My Business listing is to make sure that the business name and address matches your other listings in directories. It may seem obvious, but you’d be surprised how many local directory listings we find that don’t have the correct name and address.

Keep in mind that consistency is key. If you spell Suite on your ads, do not change it to an abbreviation of Ste. on your Google listing. This will reject the search algorithm as incorrect.

2. Add all relevant cities in your area

Remember that your target customers do not always live very close to your place of business. Instead, they can search for your business category and enter a city name on top of that in order to find you. It’s important that your ad includes all of the potential service areas that make sense for your business so that you have a better chance of showing up where it matters.

3. Add images of your business

Adding images to your Google listing will help it appear more attractive and attractive in search results. This can be a great way to increase conversions on your site by getting people to click through to their local search results page rather than scrolling around looking for something better!

When adding images, be sure to upload high quality photos of the interior or exterior of your establishment so that visitors have an idea of ​​what they will see when entering this establishment from the outside .

4. Write a description that uses keywords and locations

If you are a dentist, you should say so in your description. If you offer a certain type of food, you must also say so. Remember that keywords are king for search, so you need to sprinkle them throughout your ad. Additionally, it’s a good idea to also mention major service cities in your description to help your listing appear for those terms.

5. Post several times a week on your ad

If you didn’t know, Google My Business lets you post updates to your listing much like a social media account. Google search values ​​the latest and most relevant news, so have someone at your company post to your listing several times a week to help make your listing relevant.

If you found these tips helpful and are looking for a more in-depth guide to optimizing your Google My Business page to boost your local online presence, visit our website to download our Free 35-Page Google My Business Guide!


With over 9 years of experience in marketing and creative writing, Mel keeps the pulse on online trends and harnesses storytelling as the driving force that transforms the modern consumer into a loyal fan. He has worked with national brands like Audioengine USA, Kidokinetics, and Boardworks Education on marketing, design, and content writing efforts. With a bachelor’s degree in creative writing and journalism, the art of storytelling takes center stage in all marketing efforts. Mel has written for Encore magazine, Lumina News and Melbee Academy.


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