7 ways to avoid mistakes with your Google My Business listing


Google My Business is an absolute necessity to be visible on the internet. It’s an essential part of any business’ online presence and often the first place customers look for up-to-date information about your business.

The benefits of Google My Business are numerous. Keeping your ad up to date can take time, but it’s important. Here are some of the top reasons to check your ad regularly:

  • Categories of companies;
  • New features;
  • Respond to reviews;
  • Updates generated by users and Google;

The time you spend updating and maintaining your Google My Business listing should be seen as an important marketing function and prioritized appropriately. Make sure you accurately present your business to Google and your customers. You need to deliver the most accurate information to ensure higher Google rankings and greater customer satisfaction.

Gmb SEO mistakes to avoid

When managing Google My Business, be careful to avoid critical errors that may arise. Avoid these mistakes which can negatively affect the ranking of your GMB ad.

Company registration in the wrong category. When setting up your business’s Google My Business listing, selecting the right category is an essential step. While this might seem like a simple task, for some businesses it can get a little more difficult. Having a good category listed will save you penalty points and help you see your business in local searches.

Incorrect list of opening hours. It is important to make sure that your business publishes the hours of operation and that it is actually open during the hours that you have specified. If Google tells a searcher that your business is open at a certain time and they only visit your business to see the door locked, they won’t hesitate to add a warning to your hitting count. In this case, the individual’s experience with Google’s SEO service has now turned negative and as a result, Google is remitting this penalty to you.

Not paying enough attention to customer reviews. While positive reviews on any platform add value to your business, prioritize Google reviews first to optimize local searches. Google’s goal is to provide searchers with the highest quality results and businesses, and to that end, filters businesses with poor ratings at the bottom of search results. Ensuring that your business regularly receives positive 4 and 5 star reviews is a key part of ranking success and should be addressed regularly.

Get the most out of your Google My Business listing

Use all the resources Google My Business offers in its listing details to get the most out of your business locations. Basic but crucial tips to optimize your ad:

Publish your complete business data. Companies offering the most detailed and accurate information will be easier to serve in research. Leave nothing to guess or guess. Make sure your ad indicates what your business does, where it is located, and how it can acquire the goods and / or services that your business offers.

Add keywords. Including important keywords and search phrases in your business listing will be extremely helpful, especially since your business website is listed directly in your GMB listing. Use them in the business description and whenever you publish a local post to your audience.

Keep the hours of operation precise. It is important to keep your hours of operation, but it is just as important to update them whenever they change. Google offers the ability to customize the hours for holidays and other special events. It should always be updated to keep your ad accurate and your customers happy.

Add photos and videos. The most important image for a GMB ad is obviously the logo. There probably won’t be an image that will be more exposed, and it probably isn’t an image that will have more impact. Google recommends that businesses use their logo to help customers identify your business with a square-sized image. Other types of digital assets that should be added to your GMB list are cover photos, interior photos, videos, additional photos with the team, or the products you sell.

Google also offers the possibility of a virtual tour, which will further improve the visibility of the brand’s profile.

Let customers message you. Messages to and from customers are enabled only through the Google My Business app. Messages can have personalized automated responses to greet customers for incoming messages. This contributes to the responsiveness and visibility of the business as response times will not suffer as much.

For maximum performance and visibility through the GMB list, it is essential to keep message response time under 24 hours.

Use local publications. You can post offers, events, products and services directly to Google Search and Maps through posts on Google My Business. Posts should be respectful and not offensive with visuals and links to trusted sites. Local posts allow you to engage with your audience and maintain your presence on Google.

Use the product catalog. For merchants with products to feature, GMB’s Product Editor lets you do just that. Most types of businesses are eligible to showcase products, as long as they are small to medium sized businesses. Offering product information, including prices, details and photos, allows customers to get a better idea of ​​the products on offer and to engage more with businesses.

Conclusion

Suspending your profile on Google My Business can be a stressful experience. To avoid suspension of your account, avoid making mistakes and focus on implementing best practices. Don’t miss out on opportunities to connect with buyers with serious intent. Even your loyal customers can be put off by a frustrating experience like showing up to your door to learn that the hours have changed but no one is updating your ad.

In the midst of the Covid-19 pandemic, it is more crucial than ever that you use and optimize GMB to display accurate and up-to-date information about your business. Think of your Google My Business panel as the first point of contact between you and your customer. By not investing the time in optimizing and updating it, you can lose a customer’s trust and miss out on the lifelong value of the relationship.

Improve the online visibility of your business with the good local SEO services! Help your business stay in the good books of Google, and your SEO will likely benefit.

Posted on July 8, 2021


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