Cloudbeds Releases ‘OTA Ledger’ Reveals Top
SAN DIEGO, Aug. 11, 2022 (GLOBE NEWSWIRE) — Cloudbeds, the hotel management platform that’s driving more reservations and happier guests for lodging companies around the world, has revealed data on the most popular distribution channels. performers in a free guide released today, “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels. Among the key findings, Cloudbeds found that hosting companies connected to at least six distribution channels experienced an average revenue increase of 27% compared to properties connected to a single channel.
“Online travel agencies exist to generate more opportunities for accommodation companies by connecting them with travelers,” said Sebastien Leitner, vice president of strategic partnerships at Cloudbeds. “Our data from the past few years has shown that modern accommodation businesses need a comprehensive distribution strategy that includes both OTAs and solutions designed to drive direct bookings. Combined, visibility and marketing spend behind top OTAs position a property to win even more bookings, including direct.Cloudbeds has built relationships with leading OTAs – large or niche – across the globe to give our clients a competitive edge, reach target audiences and create a channel mix that increases revenue.
Data from Cloudbeds continues to show the importance for properties to be active across as many channels as possible to increase brand awareness and drive bookings. Research from Cornell found that 93% of consumers switch OTAs before making a final decision, underscoring the importance of a broader distribution strategy.
The data also revealed that Booking.com was the top performer for U.S. accommodation companies, followed by Expedia and Airbnb, which have skyrocketed in popularity around the world. More hospitality companies are increasingly adopting Airbnb as part of their channel mix, which signifies the continued convergence of the hospitality and short-term rental industries. Google Hotel Search also entered the top 10 channels, slowly climbing the ranks as one of the top performing channels in the United States and Canada.
Over the past year, Cloudbeds has worked to diversify its offerings to help accommodation companies create a strong channel mix by introducing new solutions designed to drive more direct bookings while simultaneously strengthening its partnerships with the main OTAs. Cloudbeds was recognized as an Airbnb Preferred Software Partner, Booking.com Premier Partner and Expedia Group Preferred Connectivity Partner in 2022, providing Cloudbeds properties with the best possible access and connectivity to these critical distribution channels.
For more information on building a strong distribution strategy and a comprehensive overview of top distribution channels, download a free copy of “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels” at cloudbeds.com /online-travel-agencies.
About cloud beds
Cloudbeds provides the platform that powers hospitality, streamlining operations, increasing bookings and revenue, and enabling guests to have memorable experiences for accommodation businesses of all sizes and types across the world. The award-winning Cloudbeds Hospitality platform seamlessly combines solutions for front desk, revenue, distribution, acquisition, and guest engagement into one unified system, enhanced by a marketplace of third-party integrations. Cloudbeds was named the #1 PMS and #1 Hotel Management System by Hotel Tech Report in 2022 and recognized by Deloitte’s Technology Fast 500 in 2021. For more information, visit www.cloudbeds.com.
The OTA Ledger: A Hotelier’s Guide to the Main Distribution Channels