Here’s why we need a Green Paper guide in 2021
The definitive black business directory
Click here to see the For (bes) The Culture’s GreenBook guide
Dn the 1930s, when anti-black discrimination was the rule of law, black travelers were often in clear and present danger. Under Jim Crow laws, widespread racial discrimination and subjugation made it difficult for black Americans to purchase luxury items now considered mainstream, such as cars. Those who could afford cars and travel faced unwavering racism from police, civilians, motel owners and restaurant owners. The black dollar was accepted in very few places, and places where blacks were allowed were not always easy to locate.
Black-owned businesses have been hit the hardest, with 41% of all black-owned businesses closing …
To help solve this problem, Victor Hugo Green, a New York-based letter carrier, published the first Negro Motorist Travelers Guide in 1936. Over time he received the nickname Green Delivered, as it has become more famous. Its purpose was to provide black travelers with a manual for safe passage. It happened as the 1930s saw an increase in black roadtrippers. The Green Paper included hotels, restaurants, gas stations and other places that accepted the black dollar. Many of these businesses were not owned by blacks, but were places where black customers were welcomed.
The historical guide may have been started out of a need for security, but it soon also became synonymous with confidence and familiarity.
This is the inspiration behind For (bes) the Culture’s Green Book Guide, a growing database of black and brown businesses.
While Victor Green’s Guide was born out of the need to ensure the safety and protection of black travelers, For (bes) the Culture’s Green Book Guide was born out of the need to support and protect black-owned businesses. In 2020, as all small and medium-sized businesses were affected by the Covid-19 pandemic, black-owned businesses were hit the hardest, with 41% of all black-owned businesses closing.
In 2021, many black business owners are still struggling to find their place and achieve financial success to match their cultural counterparts, in large part due to lack of access to the resources necessary for sustainability.
We hope this growth guide (which is still in its infancy, will continue to grow and is not meant to be considered an exhaustive list) will serve as a way to bring visibility to black businesses to help them. not only to survive, but also to prosper. This is just the beginning.
To register your Black Owned Business with The Greenbook Guide, click here to submit.