How to optimize your Google My Business listing in 2021
If you’ve ever google for a business in your neighborhood to find hours, researched a restaurant near you, or looked at a business’s reviews before purchasing their product, you’ve probably used their Google My Business listing to find these informations. It has all the important information about your business right at the researcher’s fingertips. But it doesn’t automatically appear as soon as you open a business.
Claiming and verifying your business’s Google My Business listing is an important first step in improving your local SEO strategy. Since local searches constitute 46 percent Of all Google searches, you want to make sure that you make it possible for local searchers to find your business as easily as possible.
Why do i need a Google My Business account?
Accurate and efficient use of Google My Business (GMB) increases the chances of your business being included in Google Local Pack, Local Finder, Google Maps and also increases your organic rankings. By simply claiming and verifying your ad, you will start to see SEO results. And the best part about GMB? You don’t have to pay anything. As long as you put regular time and effort into updating your account and keeping it running efficiently, you can gain some serious SEO power and dramatically improve local traffic to your business.
Google will improve and expand its Google My Businesses services throughout 2021. You should make sure that you regularly review your account to ensure that all of your information is still accurate and that you are using all of its new features. to your advantage.
Marketing agencies usually keep tabs on your GMB and resolve any issues that arise, but if your business can’t afford to hire a SEO agency for now, you need to keep an eye on it yourself. Here are the TK ways to optimize your GMB profile this year and capitalize on all that local research.
If you’re still working different hours than normal due to COVID-19, or if you have any changes or requirements that you think people should know about your business, like masks and social distancing rules, you have the possibility to make announcements that will live on your GMB ad.
Previously you had to log in and update your listing through the GMB dashboard which was a difficult and time consuming process. Now you can update your GMB directly via Google search or Maps directly from your phone. You can add photos, respond to reviews, and create posts for your GMB (which we’ll cover later) from anywhere.
Set up GMB appointments
A long-awaited GMB feature is finally available. You can allow clients to schedule appointments and book your services directly from your GMB profile instead of having to navigate your website. This is a great opportunity for websites that don’t have a booking app on their site or still need to get their website up and running. You can easily set this up from the Reservations tab in your GMB profile menu. Within a week, your scheduling account should be linked to your GMB account, and you can start receiving bookings that way. If you already have a planning provider, it will be automatically connected.
Cultivate customer reviews
Google takes customer reviews seriously when deciding where to rank for local searches. If reviews are good, they help you stand out from the competition and make it easier for customers to trust your business. One or two negative reviews won’t fail your business, but having a list of positive reviews to outweigh the less good ones will ensure that customers continue to view your business positively.
While Yelp discourages businesses from asking customer reviews, Google wants you to ask previous customers for reviews. They published some guidelines on how to do so ethically and naturally, as well as how to respond to reviews on your GMB profile. Make sure to respond promptly to reviews (positive and negative) whenever possible because 30 percent of people take these answers into consideration when judging a local business. Cultivating a large list of customer reviews can dramatically help your business stand out with Google. and to local customers.
Take advantage of Google posts
Google publications are not available for all industries at the moment (sorry hotels and bed and breakfasts), but this new feature is a great way to engage people who are viewing your GMB profile. These publications function essentially like those of social networks; you can use them to talk about a sale, share a recent blog post on your site, post a photo of a new product, basically whatever you want!
You can also think of Google Messages in the form of mini-announcements where you can talk about an upcoming offer or an ongoing special. Make sure to use photos and videos in your posts, as they usually get more engagement. The posts will stay online for seven days and then “go dark.” So make sure to regularly create content for this feature, as they are clearly visible on your GMB profile.
Post offers and promotions
Google loves to create posts about the deals and promotions you offer and display them on your GMB profile. This shows customers that your business is active and open (not a given in these tough times for small businesses) and gives Google more reasons to include your business in the top search results.
Try the emojis
Did you know that Google is starting to index search results for emoji? If you have an emoji-related business, say a pizza restaurant, you could potentially get local SEO from people searching for pizza places with “? close to me. âIt’s still in its early stages of development, but could be a fun, uncompetitive opportunity to snag local searches.