La Maison Moderne publishes its first book of trade secrets

Fans of beautiful Modernist buildings know The Modern House. The curated estate agency brings together design-driven UK home buyers and sellers who embrace thoughtful amenities, clean-lined furniture, ‘honest’ materials and natural light – all benchmarks of 21st century modernity. century.

And aesthetes never tire of it. In 16 years, the site has become a symbol of good taste with its own design directory, online store, online magazine and visual shorthand.

Frankly, it’s a miracle that co-founder Matt Gibberd took so long to publish a proper book of his favorite breakout properties. Better late than never.

Yet A Modern Way to Live is more than a picture book. By its subtitle, Gibberd describes the “5 Design Principles” that connect so many realtor listings – and attract so many buyers – to the parent site. The golden rules are: how to maximize natural light, use neglected corners, maintain an urban garden, beautify walls and create space.

Offering snippets of his clients’ lives alongside mouth-watering photographs, Gibberd guides readers to a timeless aesthetic and, ultimately, expert fluffing.

A Modern Way to Live: 5 Design Principles from The Modern House by Matt Gibberd is published via Penguin on October 28, 2021

Strange House by Hugh Strange Architects. Photograph by Dan Glasser.

London House, by Thomas Downes and Erica Toogood. Photograph by Elliot Sheppard.

Beach House in Kent by Marcia Mihotich. Photograph by Elyse Kennedy

Brockley Apartment by Cyndia Harvey. Photograph by Elliot Sheppard

Nithurst Farm by Adam Richards Architects. Photograph by Elliot Sheppard

Outhouse by Loyn & Co. Photography by French & Tye

London props houses star in these Jasper Fry photographs


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