La Maison Moderne publishes its first book of trade secrets
Fans of beautiful Modernist buildings know The Modern House. The curated estate agency brings together design-driven UK home buyers and sellers who embrace thoughtful amenities, clean-lined furniture, ‘honest’ materials and natural light – all benchmarks of 21st century modernity. century.
And aesthetes never tire of it. In 16 years, the site has become a symbol of good taste with its own design directory, online store, online magazine and visual shorthand.
Frankly, it’s a miracle that co-founder Matt Gibberd took so long to publish a proper book of his favorite breakout properties. Better late than never.
Yet A Modern Way to Live is more than a picture book. By its subtitle, Gibberd describes the “5 Design Principles” that connect so many realtor listings – and attract so many buyers – to the parent site. The golden rules are: how to maximize natural light, use neglected corners, maintain an urban garden, beautify walls and create space.
Offering snippets of his clients’ lives alongside mouth-watering photographs, Gibberd guides readers to a timeless aesthetic and, ultimately, expert fluffing.
A Modern Way to Live: 5 Design Principles from The Modern House by Matt Gibberd is published via Penguin on October 28, 2021