Updating your Google My Business listing

Google’s latest “Find Beginners” video on YouTube is an introduction to using Google My Business.

This is actually the last video in the Search for Beginners series, although Google says it will continue to add new content to Google’s webmaster YouTube channel.

Since the information in this video series is intended for beginners as the name suggests, what is covered may already be known to experienced SEOs.

If you’re new to local SEO or want to refresh your knowledge of Google My Business, here’s a quick recap of the video.

Who is Google My Business for?

The video begins with a brief introduction to Google My Business, a free tool that helps local businesses manage their display in search results and on Google Maps.

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Google My Business is only intended for businesses that serve customers in a physical location.

Thus, businesses that operate strictly online cannot claim a Google My Business listing.

Companies in the service area are also eligible for registration as long as they have some permanent location staffed during opening hours.

How is Google My Business useful?

Google My Business helps people find your business through search results and Google Maps.

It can be used to keep accurate information about a business in search and maps. It can also be used to interact with customers and attract new customers.

According to Google, businesses with a verified Google My Business listing are twice as likely to be considered trustworthy.

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Editing information in Google My Business

You can edit the information that appears in Google My Business after claiming your listing.

Google My Business allows you to change the following information:

  • Company Name
  • Category Business
  • Business hours
  • Phone numbers)
  • Website url
  • Photos for your business
  • Opening date (applicable to new businesses that have not yet opened)
  • Physical address

Google SEO 101: updating your Google My Business listingImportant note
This video came out at an awkward time as the ability to edit Google My Business details is currently limited.

All changes must go through Google’s review team, which is currently limited due to the coronavirus pandemic.

See: Google My Business Temporarily Removes Features Due To COVID-19

Eventually, things should get back to normal when it comes to editing Google My Business listings.

See the full Google video, along with a full transcript, below:

Let’s talk about how you can edit your Google Maps information in search.

If you own a store or business with a physical address where you see customers, you can claim the listing on Google My Business.

Google My Business is a free tool that helps you manage your local business’s display on Maps or in search.

If your business serves customers in a particular location or in a designated service area, Google My Business helps people find it.

Google My Business is useful for keeping accurate information about your business in Google search, for engaging with your customers, and for attracting new customers.

Businesses verified on Google My Business are twice as likely to be viewed as trustworthy by users.

It is very important that you keep your business information up to date so that customers can find you.

Sign in to your Google My Business account to edit your business details. You will only have access to the edition if you have first verified your listing in Google My Business.

The details you can edit in your Google My Business are: your business name, business category, hours of operation, phone numbers, website url, business photos, your opening date and address.

And that’s all. This video concludes the Search for Beginners series. However, there are many more videos coming to Google’s webmaster YouTube channel.

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